Johnson & Johnson making the biggest investment in professional health journal advertising
Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through May, according to
. Johnson & Johnson makes up 7% of the total advertising share and has increased its spend by 12% compared to 2013.
Top 5 Print Ad Pharma Companies (Dollars): May 2014
- Johnson & Johnson – $17 MM (+12%)
- GlaxoSmithKline – $7 MM (+178%)
- Forest Laboratories – $6 MM (-16%)
- Takeda – $6 MM (+1,065%)
- Novartis - $5 MM (+18%)
The percentage changes compare May 2014 to that same time period in 2013. For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.