Johnson & Johnson spent more than $2.5 million advertising in medical journals in January 2015
Johnson & Johnson ended 2014 as the top pharma company advertising in medical journals and it's beginning 2015 in the same position. In January, Johnson & Johnson spent about $2.5 million advertising, comprising 6% of the total market share among all companies.
Top 5 Print Ad Pharma Companies (Dollars): January 2015
- Johnson & Johnson - $2.5 MM (-28%)
- Roche - $1.3 MM (+15%)
- Lilly - $1.3 MM (+280%)
- Gilead Healthcare - $921,000 (+64%)
- GlaxoSmithKline - $898,000 (-28%)
The percentage changes compare January 2015 to January 2014. For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.