March Madness Generated $1.15 Billion In Ad Revenue In 2013

As sports fans across the country get ready to fill out brackets predicting the outcome of the NCAA Men’s Division I Basketball Championship, advertisers are also eagerly anticipating the 21-day event known simply as “March Madness.”

“March Madness is a marquee sports franchise and it ‘s an attractive opportunity for marketers to connect with consumers over a three week period via multiple touch points including linear TV, online, social media and in-store,” said Jon Swallen, Chief Research Officer at Kantar Media. “It’s an ideal event for integrated programs and when used correctly it can be a powerful vehicle for brands.”

An analysis of trend data by Kantar Media shows how the tournament has evolved over the past decade to become one of the largest and most valuable properties in all of television sports.

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