Maximizing limited digital advertising budgets
We love helping agencies and marketers of all sizes improve their marketing and media strategies, no matter what their budgets. Earlier this month,
, CEO of
, wrote up
six ways to maximize limited ad budgets for iMedia Connection
and included some great advice for those of us with an annual digital budget smaller than a few million dollars.
Be sure to click through to read the full article, but here are the basics:
- Use short-term Facebook ads
- Utilize trading desks
- Build community on social media
- Barter and trade your marketing content
- Target regional markets in AdWords
- Turn good customer reviews into ad optimization
Read the full article at iMedia Connection here.
Of course, we also recommend exploring digital ad opportunities (including over 7,000 pieces of programmatic inventory available in both automated guaranteed and private marketplaces, from over 1,000 sites/publishers) using the SRDS.com digital database. If you don't already have access, let us know and we'll be happy to show you around the service!