More Than Half of Doctors Use Tablets for Work Reasons in 2015
More than half of surveyed doctors (53%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2015: Medical/Surgical Edition. This number has been steady for the past two years. However, the amount of physicians using tablets for professional or personal use went up from 66% in 2013 to 71% in 2014, and this year overall tablet usage is up to 76%.
The study also found that 52% of doctors say they use a tablet for personal and professional purposes, 22% for personal use only and 2% only for professional purposes. Slightly more than half (51%) of physicians use both a smartphone and a tablet for professional purposes, while 33% only use a smartphone for work reasons and 3% use a tablet only.
Kantar Media’s Sources & Interactions studies power informed decisions on healthcare professional promotional mix strategy for marketers and agencies, and provide medical publishers and content providers with actionable data on where their offerings fit into healthcare professionals’ information inventory.
The Medical/Surgical edition of the study, conducted every six months and based on input from more than 3,000 physicians across 22 specialties, documents how doctors prefer to learn and keep up to date on medical developments through media, meetings, sales rep interactions and more. Sources and Interactions provides critical insight into how to most effectively engage physicians and reach them with news, educational content and promotional messaging.
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