Mr. Magazine interview with Stephen Davis, Kantar Media SRDS president, and James G. Elliott
A few weeks ago, our President, Stephen Davis, was featured in a live video interview with Mr. Magazine. In the interview, Steve and James G. Elliott, founder and president ofJames G. Elliott Co., Inc., shared findings from a study they conducted on the SRDS.com user base in Q4 2013. The goal of the study was to better understand the media planning and buying information needs of media planners and buyers at agencies.
Check out the video above and click here if you'd like to receive occasional emails from our team with actionable insights from the study. Find out how you can better work with planners and buyers, the resources they use for media selection and what other factors come into play during their process.
You can also download the full study here.