Multimedia planning in MARS medical online

Did you know that you have the option of using MARS Medical Online to analyze the script productivity of all sorts of media vehicles, not only journals? And we don't mean only prescription pads, patient record forms and cooperative mailers either. We've expanded our coverage of multi-platform vehicles to include digital media data including online andmobile applications as well as e-mail newsletters, professional social networking sites and online information and communication services.

Using the MARS Medical Online system, subscribers of the Multi-Platform upgrade can convert the users of these media to the scripts they write in 50 of the most actively advertised drug classes. You can rank them against each other and against journals to identify the media being used by the most productive script writers of the class. Contact your Account Manager for details about the study or for a demo of the Multi-Platform Study now available in MARS Medical Online.

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