Multitasking and media consumption habits

According to the Deloitte Digital Democracy Survey, 90% of consumers are now multitasking while they watch TV. ScreenMedia Daily recently ran a profile of that survey which shows some interesting insights about what this information means for advertisers and media planners.

Highlights include

  • Multitasking activities are not usually related to the television programs being watched
  • 75% said that they tend to multitask more during television ads than during digital ads.
  • 62% said that they would be willing to view advertising during streaming media if it significantly reduced their subscription cost

Read the full article here

Does your media plan account for the growing number of multitasking consumers? What strategies do you think will be most effective for advertising on streaming platforms?

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