Optimizing digital strategy to engage millennials
This study by youth marketing experts Geppetto gets to the "why" behind millennial digital engagement and what it means for brands.
It identifies six drivers of the millennial mindset and highlights digitally-branded experiences that are answering each, and provides new insights to optimize a brand´s digital marketing strategy and maximize its impact.
The study is not yet available online, but Geppetto is promising future webinars on the results. Keep checking The Geppetto Group's News page for more information.