Pharmacists’ internet use for work reasons remains steady for over time
Pharmacists’ internet usage for professional purposes has remained very steady since 2011, according to Kantar Media’s Sources & Interactions 2014 Study – Pharmacy Edition. The majority of pharmacists are using the Internet for work at least daily with most session lasting 15 minutes or less. When compared to physicians, pharmacists tend to conduct about one fewer Internet session per week but spend 1-2 minutes more per session.
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Pharmacy Edition, conducted every year, is designed to profile pharmacists’ media use in these areas of interest to healthcare marketers and media professionals.
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