Pharmacists recommend about 7 otc products per day
In the last decade, pharmacists have become integrated members of the healthcare professionals’ universe and are now more directly involved in patient care. They sell and provide information on countless medications and can conduct health-checks for consumers along with other services. Kantar Media documents the media consumption habits of this important healthcare audience, and the information sources they rely on.
The 138,271 actively practicing pharmacists in the U.S. report making more OTC product recommendations than prescription product recommendations per day, according to Kantar Media’s 2013 Pharmacy study.
Kantar Media’s 2013 Pharmacy Readership study is designed to provide an unbiased evaluation of media brand consumption and information sources used by pharmacists, tied to their patient interactions, prescribing habits, work location and role, to assist marketers as they evaluate promotional potential in pharmacy media.
If you have questions or would like to find out how you can access the just-released data,contact us now.