Point of Care Media Insights Consumer Behaviors and Attitudes
The healthcare professional is still the authority on patients’ healthcare. However, the discussion between patients and their doctors is quite different today as patients come armed with research from varied sources. For many ailments, it’s those ads in doctors’ offices that are more likely to be fodder for conversation.
Download this deck to find out how consumers value information at the point of care and how that value changes by point of care medium so your materials are seen as a top resource.