Political Ad Wars: Navigating a Turbulent Airscape
Billions will be spent on political TV advertising this year - creating challenges for nonpolitical advertisers who want to stand out from the clutter and ensure their messages are still heard. Our webinar, which was held on Tuesday, March 22nd took an in-depth look at:
- Lessons learned from political advertising trends in recent election seasons and the 2016 primaries
- Guidance on where and when disruption is most likely to occur in 2016
- Political ad messaging obstacles advertisers may want to avoid, including negative ads and controversial topics
Download the slides from the webinar today!