Political advertising with Ken Goldstein
As one of the premier experts on political advertising, our colleague Ken Goldstein, President of Kantar Media CMAG, has really been making the rounds lately.
You may have read his discussion on political ad spending for Politico, heard his comments on npr about Super PAC spending, or perhaps caught a recent interview on the latest technologies being used in customized political advertising, both by political parties and election campaigns.
It's prime time for media and politics, and we have some big news to announce soon that should help you navigate local planning in the wake of the election season. In the meantime, if you missed Ken's interview with C-SPAN on February 27, here it is: