Professional Usage of Smartphones by Doctors

Four in five physicians (81%) use smartphones for work reasons, according to the current wave data from the Sources & Interactions Study, September 2016: Medical/Surgical Edition.

Six years ago, only half of doctors used these devices for work (53% in 2010), but now almost all use smartphones. Additionally, 94% of physicians use a smartphone in some manner, either professional or personal. This number is slightly up from a year ago. Just 13% of doctors surveyed use a smartphone for personal purposes only.

Kantar Media’s Sources & Interactions studies power informed decisions on healthcare professional promotional mix strategy for marketers and agencies, and provide medical publishers and content providers with actionable data on where their offerings fit into healthcare professionals’ information inventory.

The Medical/Surgical edition of the study, conducted every six months and based on input from more than 3,000 physicians across 22 specialties, documents how doctors prefer to learn and keep up to date on medical developments through media, meetings, sales rep interactions and more. Sources and Interactions provides critical insight into how to most effectively engage physicians and reach them with news, educational content and promotional messaging.

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