Psoriasis Awareness Month and the Psoriasis Sufferer
August is National Psoriasis Awareness month and according to the 2016 MARS Consumer Health Study, over 6.5 million U.S. adults have experienced psoriasis. Another 1.7 million U.S. adults say they feel at risk for this autoimmune condtion. Below are some key insights around psoriasis sufferers from the MARS study:
- Median age is 48 and more than 1 in 3 are 18-34 years old
- 43% are college graduates. That’s 36% more likely than the average U.S. adult
- Median annual household income is $90k (compared to $64K among the total adult population)
Among adults who have been doctor-diagnosed with psoriasis, 69% are treating it with a prescription medication and 16% treat with over-the-counter products. 1 in 10 in this group use herbal or home remedies and/or vitamins or supplements as part of their treatment regimen. 12% of psoriasis sufferers report that they are not treating their condition at all.
Challenges of living with psoriasis
More than half (58%) of adults who are doctor-diagnosed describe the severity of their psoriasis as moderate or severe. 1 in 3 agree that their condition makes it difficult to do/complete day-to-day tasks. Stress can be a trigger for psoriasis flare-ups and 60% of those who have experienced psoriasis report being very or somewhat stressed.
People with psoriasis are at greater risk of developing other chronic or serious health conditions. According to the MARS study, 34% of adults with doctor-diagnosed psoriasis have also been diagnosed with psoriatic arthritis. Another 23% have diabetes and 22% suffer from depression.
Online Media habits of adults with psoriasis
This group is comfortable using the internet and social media for health-related purposes. In fact, they are 71% more likely than the average U.S. adult to have used the Internet in the last 30 days to compare prices of medications or other health products or services. Furthermore, they are much more likely (88%) to trust the medical information other people share on social media and tend to feel more comfortable than other adults (58%) talking about their health and wellness concerns online rather than face-to-face.
The 2016 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.
Great news – 2016 data is now available! Click here to learn more.