Seasons Greetings Not

We already saw 3M fire the first Christmas shot of the year just last month in FSI, but K-Mart has now rolled out the first Christmas shopping commercial just one week after Labor Day. Playing it coy by specifically stating "It's too early for Christmas, so just to be clear this is not a Christmas commercial," the ad nonetheless lets you know you can use layaway to get presents for your entire family if, for example, they happen to all be celebrating a birthday on the same day in December.

You can check out the commercial below, and to learn more about how you can stay on top of holiday promotions and messaging this holiday season consult our experts at Marx.

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