Smartphone usage for work shows small increases among eyecare professionals
Almost three in four ophthalmologists use their smartphones for professional purposes, according to Kantar Media’s Sources & Interactions 2013 Study – Eyecare Edition, an increase of 6% year-over-year. More than half of optometrists use smartphones for professional purposes, but the majority of opticians still do not use these devices for work .
The most popular type of mobile app (of those we study) among ophthalmologists are diagnostic tools/clinical reference. More than half of those surveyed say they use at least one type of mobile app on a smartphone for professional purposes. Further, most opticians and optometrists don’t use any mobile apps work reasons (of the ones we study).
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Eyecare Edition, conducted every year, is designed to profile eyecare professionals’ media use in these areas of interest to healthcare marketers and media professionals.
To find out more about the study and specialty-specific data, let us know.