Sources & Interactions study: hospital management edition

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more.

The Hospital Management Edition, conducted every two years, is designed to profile hospital executives’ touchpoints with suppliers and professional media.

What insights are available?

  • Sources of Information Importance & Frequency of Exposure
  • Frequency of Internet access
  • Time spent using the Internet for work purposes
  • Degree of professional mobile device usage
  • Publication versions read

How is data collected?

Data were gathered via mail questionnaires between March 2013 and June 2013. A portion of the sample received an original mailing in March and a follow-up in May, while the other portion of the sample received an email invitation to an online survey in June. A monetary incentive accompanied each questionnaire. All specialties measured received identical Sources & Interactions questions.

What's new in 2013?

This year, we’ve expanded our survey to better document how this group of healthcare professionals interacts with digital media.

The “Sources of Information” section was expanded to include mobile apps for publications/news content.

We also enhanced our mobile device and tablet usage section to better understand how hospital executives use their smartphones and tablets for professional use, personal use, both or neither.

We included a new question to determine how hospital executives are reading current issues of professional publications, through print, digital, website, etc.  Further, to show how hospital executives are reading professional publications, we now report the different versions (print, website, etc.) as well whether people read Print-Only, Digital-Only, Both Print & Digital, or Neither.

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