Spring MRI audience data live in SRDS.com
Spring GfK Mediamark Research & Intelligence (MRI) audience data has been added to 192 SRDS.com magazine and newspapers listings!
MRI is an industry leader in measuring magazine audiences via its twice-yearly Survey of the American Consumer. This data is the currency in magazine planning and will enhance your ability to find, consider, understand and compare publications for your next media plan.
Specifically, we are integrating the following audience metrics from MRI for adults, men and women:
- Audience (Circulation)
- Readers Per Copy
- Median Age
- Median Household Income
To find the publications that now include this data, first sign in to SRDS.com and then select the Consumer Magazine Media database on the left side of the screen.
Next, under “Audit & Audience Data,” select the MRI filter that appears.
Check the box and a list of the consumer magazine titles with this data will display in your result set – 192 titles in all. To access the data within a listing detail, click to the ‘Circulation & Audience’ tab.
MRI data will be updated in SRDS.com twice a year. If you have any questions about MRI data or would like to find out how you can access the Consumer Magazine database, let us know.