SRDS agency advisory board 2015

2015 Advisory Board Group Kantar Media SRDS

Earlier this week my colleagues and I had the distinct honor of hosting our annual SRDS Agency Advisory Board at our Chicago headquarters. We welcomed some new faces and old friends, and enjoyed a full day of lively discussions on the current and future state of the advertising business.

The SRDS Agency Advisory Board serves a key role in Kantar Media’s commitment to serving the agency community. We believe that actively listening to diverse voices from agencies across the country is the best way to shape products and services that truly reflect our clients’ needs.

As you might expect we discussed some of the constants in our industry—change, the evolution of programmatic, balancing multichannel media campaigns in an increasingly digital world, working more efficiently with media sales teams, and how to create the best media planning and buying teams in a highly competitive job market.

2015 Advisory Board Action

Along the way, we were inspired to hear about the ways is already helping our clients fulfill their missions and were motivated to work even harder to find new ways to serve them (and you).

We thank the following members of our Advisory Board for their perspectives and candor, and for representing the thousands of media planning and buying professionals that use every day.

Jon Bross
Media Director at Vladimir Jones
Colorado Springs, CO

Matthew Cirri
Media Director at SapientNitro
New York City, NY

Kirya Francis
VP/Director of Media Research & Technology at GSD&M
Austin, TX

Jim Gaither
Principal, Brand Media at The Richards Group
Dallas, TX

Chrystie Kelly
Partner, Research at UM WW
New York City, NY

Lisa Licata
Group Media Director at 22squared
Atlanta, GA

Maggie Meehan
Media Planner at Carat
Chicago, IL

Stephanie Padgett
Director of Media Operations and Strategy at True Media
Columbia, MO

Theresa Van den Boogaard
Associate Media Director at Kelly Scott Madison
Chicago, IL

Of course, we are always looking for feedback from all of our clients—if you want to weigh in, drop us a line.

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