Strategic Partnership: Kantar Media & SpotX

The adoption of digital spend to OTT spend and more traditional budgets is an obvious trend in today's media landscape and there are more opportunities than ever before for both national and local advertisers.

Kantar Media's Vik Sharma, SVP Digital & Media, sat down with strategic partner, SpotX, to discuss insight into OTT & CTV trends and opportunities for the next year. Hear what he had to say:


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