Study shows people with certain ailments more likely to use social media for health info
According to the Kantar Media 2012 MARS OTC/DTC Study, individuals with ailments that involve constant management are more social. The graph documents individuals that currently have or had the listed conditions in last 12 months. More than half of adults that have anxiety/social anxiety disorder frequently or occasionally use social networks for health information.
So as marketers and agencies look to reach consumers with these ailments, it may make sense to consider social media as a main component of your digital strategy.
If you'd like to get information about a specific ailment, let me know.