Telemedicine and the doctor-patient connection

Telemedicine services connect patients and doctors by providing improved access to health services, information sharing and added convenience for both parties – doctors and patients.

According to an industry report, the North America Telemedicine Market has been estimated to be 5.9 billion in 2014 and is projected to reach 16.8 billion by 2020. There are several factors contributing to growth: advances in technology, a more connected and internet-enabled society, high rates of chronic disease, rising healthcare costs and increased awareness of the benefits of remote patient monitoring.

Today’s consumers desire convenient care

According to Kantar Media’s 2017 MARS Consumer Health Study, the demand for digital connectivity and accessibility to healthcare professionals and services is clear:

Among Total U.S. adults:

  • Nearly 3 out of 4 use the internet for health and wellness
  • Almost 1 out of 4 conducted an online search about a condition, drug or treatment option after seeing a healthcare professional
  • 1 out of 5 say they are more comfortable talking about health and wellness concerns online than they are face-to-face

Over 2 million U.S. adults have had a telemedicine/virtual doctor visit within the last year. Of them, 35% are diagnosed with Depression.

The Top 3 Diagnosed Ailments among Telemedicine users:

  • Depression
  • Asthma
  • Allergies

Today’s doctors see the use cases for telemedicine

According to Kantar Media’s 2017 Sources and Interactions Medical/Surgical Edition, nearly 2 in 5 of all physicians surveyed participate in telemedicine or plan to within the next year.

Among doctors not currently participating in telemedicine services, 80% feel that some percentage of their patients could be successfully diagnosed or treated via telemedicine.

Telemedicine is more likely to be practiced by physicians that work in the counseling/communication disciplines. In fact, psychiatry specialists make up 17% of all frequent telemedicine users surveyed.

Doctors frequently participating in telemedicine are more likely to be younger and office-based compared to all doctors surveyed:

Want to Learn More?

Find out how to most effectively engage physicians and allied healthcare professionals with your advertising. The 2017 Medical/Surgical study includes 24 physician specialties across 45 different sources of information including traditional and emerging media, pharma reps, CME, convention, and more.

Get the insights you need to make informed decisions. To learn more, please contact Kantar Media Healthcare Research Client Services at or 646-895-8528.


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