The power of video media kits for media companies and publishers
Media buyers/planners and media companies are increasingly promoting the efficiency ofthe video media kit. In the SRDS planning platform, you may have noticed that we’ve added more video media kits in the past few months. Here’s why.
Media buyers are often too busy to meet face-to-face with media companies and don’t want to request and read through pages of media kits. A two-minute video media kit trumps a 25-page print media kit every time.
On the media side, companies are increasingly using videos to deliver a consistent, focused message in an engaging and dynamic medium. Brand portfolios are more complex now than ever. Most media brands have multiple formats. There’s a website, an app, a tablet publication and the list goes on and on. With a video media kit, publishers can give a quick topline overview of all their advertising and marketing opportunities. It’s like bringing an editor and publisher on every sales call.
SRDS Video Media Kits work by pulling a media brand’s existing video into a simple interface that appears in their SRDS listing and search results. A brand’s SRDS Video Media Kit can even be used on the brand’s own website and social media channels.
Here are five of our newest video media kits:
- WNBC NYC
- Campus Media Group
- RMI Direct
Media Companies: Do you have a good video aimed at media buyers you want in your SRDS listing?
If you’re interested in adding this service or other SRDS Marketing Services to your SRDS profile, contact Tara Clifford.