The top drug product classes advertising in medical journals through Q3 2014
There were more than 69,169 ad pages purchased in professional health journals through September 2014, a 2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars. Oral diabetes products are in second place with more than 2,300 pages.
- Cancer Therapy Products – 6,820 pages (-4%)
- Diabetes Oral – 2,395 pages (+35%)
- Antivirals Other – 1,754 pages (+296%)
- Anticoagulants Oral – 1,744 pages (-45%)
- Seizure Disorders – 1,576 pages (+58%)
The percentage changes compare September 2014 to that same time period in 2013. For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.