The top drug product classes advertising in professional health journals in 2013

In 2013, print advertising dollars in professional health journals surpassed $595 million, a 3% drop year-over-year, according to Kantar Media. Cancer Therapy Products took the top spot as the most advertised product class with more than $48 million spent.

The top product classes by dollars are as follows:

Top 5 Print Ad Drug Classes (Dollars): Jan. – December 2013

  1. Cancer Therapy Products - $48 MM (+13%)
  2. Anticoagulants Oral - $28 MM (+30%)
  3. Diabetes Oral - $19 MM (+205%)
  4. Diabetes Insulin - $13 MM (-32%)
  5. Antipsychotics - Other - $10 MM (+141%)

The percentage changes compare 2013 to 2012. For more information on these ad insights or other data, let one of us know.  Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.

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