The very smartest tips for buying radio

Media Life Magazine  recently published some useful tips for buying radio from their long-time readers. Media Life asked 13 readers key questions about radio buying, with their answers directed at a junior media buyer with little radio experience. The article is a great read for anyone looking for practical advice on how to advance their knowledge of purchasing radio advertising in today's marketplace.  

Media Life posed these questions:

  1. If you had to sum up your best advice on buying radio in three tips, what would those three tips be?
  2. Also, tell us what you think is the most common mistake buyers make in buying radio?

Read their answers and radio media buying tips here.

We also want to send a special thank you to Terry Muth of FRED. Agency in Atlanta for mentioning SRDS in one of her tips. She praised SRDS as a great tool for negotiating and we couldn't agree more!

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