There's a tab for that
You’ve seen the new design of the SRDS multimedia platform. Integrated databases, flexible searching, helpful results chock full of covers, logos and topline rates and consideration data. Hooray, outstanding, fantastic, you say, along with…
- “What are the unique visitor numbers for this site?”
- “What is the close date for the May issue for this pub?”
- “Who can I call at this hour for a deadline extension for the (ahem) May issue? "
We know you probably have at least twenty more such questions in your head and about as many hours or less to turn around a client presentation or plan. That’s why it’s important you know exactly where to access critical planning and buying information.
There’s a tab for that.
Click on a title in your search results and you’ll see an entire page devoted to that media property, with an organized view of all the different information segments that comprise an SRDS listing, nice and tidy, in a tabbed format. The tab name and information will vary by media type, but generally speaking you’ll find tabs covering:
Read a description of the media property including the provider’s own positioning statement where available. Come here for quick access to their website and media kit. There’s also a link to the print or digital counterpart listing in SRDS.
Here is where you’ll find all the names, numbers and addresses you need to make connections and move things along. Come here for a list of branch offices and reps.
See a list of titles that comprise a group or network as well as properties that are owned, operated or affiliated.
Circulation/Audience Data/Markets Served
Tap into critical evaluation numbers, with many that include links to industry measurement companies and audit bureaus such as ABC, BPA, CVC and Compete. Must. Have Info.
Rates and Advertising Ops
It’s the “R” in SRDS. View this tab to access important rate information as well as policies and overall media/advertising opportunities.
What’s the best food day? What’s their standard page dimension? Come here to access issue and closing dates, general specifications, traffic specs, requirements and more.
What’s the story behind this brand? This tab (highlighted in green) contains sponsored content provided by the media property. Come here to get the complete low-down, with links to tons of information including video media kits, tablet edition information, research, instant editions, audience/distribution profile data, featured marketing opportunities and more, all in one place.
Not the tabbed type?
Want to see (or print) all of this information on one happy page? Click the “print” button to see the entire listing on one screen.