Today's consumer still values healthcare professionals
8 out of 10 adults have seen one or more medical professionals in the last 12 months, according to the 2015 MARS Consumer Health Study. This group of adults values their healthcare professional, whether it’s doctors (93%), nurses/physician assistants (85%) or pharmacists (85%). Nearly 2 out of 3 of these adults have an excellent/very good relationship with their primary care physician.
These days, however, the healthcare professional is not the only source for healthcare information. The chart below shows how much adults who have seen one or more medical professionals in the last year value each of the following as sources for healthcare information.
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The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.