Top 5 marketable skills for new media planners and buyers

We asked users, “What advice would you give to new graduates looking for a media job at an agency?”

We found out that the most marketable skills of today's students aka tomorrow's media directors are:

  1. Media research knowledge
  2. Digital/mobile/social media advertising savvy
  3. Adaptability and flexibility
  4. Proficiency in Microsoft Excel
  5. Excellent communication

Media professionals also stressed the importance of willingness to learn and openness to new opportunities. As the media landscape continues to evolve, it’s important that we continue to evolve with it. At Kantar Media SRDS, we're dedicated to providing the information and data needed to compete in to today’s advertising world.

How did you get your start in media? Tell us here.

Search article