Top categories advertising in print medical journals through September 2015 (by pages)
Advertisers in professional health journals purchased 72,057 total ad pages through September 2015, according to Kantar Media.
Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up 13% of total share in the market.
Top 5 Print Ad Drug Classes (Pages): YTD September 2015
Antineoplastic Agents – 9,486 pages (+34%)
Anticoagulants Oral – 2,534 pages (+41%)
Antivirals, Other – 2,353 pages (+34%)
Diabetes Insulin – 1,967 pages (108%)
Biological Response Modifier – 1,703 pages (+26%)
The percentage changes compare January–September 2015 to January–September 2014. For more information on these ad insights or other data, let us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.