Top Online Health and Wellness Activities Among Millennials

According to the 2015 MARS Consumer Health Study, Millennials (ages 18 to 34) living in the U.S. are 48% more likely than the total population to go online at least once a week for health and wellness purposes.  

98% of Millennials say they own or use a PC, tablet or smartphone. This younger population is technology-enabled, and while they are typically healthier and see the doctor less, they are actively using online resources to manage many aspects of their healthcare. 

Millennial Online Activities

Millennials are also more likely to say they value (very much/somewhat) non-traditional/online sources for healthcare information. Compared to the total population, they are:

  • 41% more likely to value online blogs/vlogs
  • 40% more likely to value diet or fitness websites
  • 34% more likely to value online advertisements
  • 31% more likely to value social networking sites

For more information about accessing full study results, contact us here.

The 2015 MARS Consumer Health Study is the only dedicated, syndicated research in the healthcare industry that ties ailments, pharma brands, attitudes about healthcare and many other data points to consumers’ media consumption habits.

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