Johnson & Johnson is currently spending the most money among pharmaceutical companies advertising its products in professional health journals by dollars, according toKantar Media. The company also comprises about 7% of the market share year-to-date.
Top 5 Print Ad Pharma Companies (Dollars): Jan. – August 2013
#1 Johnson & Johnson– $26 MM (+79%)
#2 Forest Laboratories – $12 MM (-58%)
#3 Pfizer – $11 MM (-2%)
#4 Novartis - $7 MM (-9%)
#4 Ironwood Pharmaceutical and Forest Pharmaceuticals – $6 MM (N/A)
The percentage changes compare January – August 2013 to that same time period in 2012. For more information on these ad insights or other data, let one of us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.