Trial Lawyers Aim to Intervene In Recent Gulf Area Catastrophe

Echoing Katrina and the BP oil spill, trial lawyers are intervening again in a recent Gulf area catastrophe.

Attorneys Morris Bart and Gordon McKernan released three new television ads soliciting Louisiana residents who have sustained damage in the recent flooding. Expressing solidarity with their fellow citizens, the voiceover on the Bart spot warns: ‘You must file your insurance claims by October 10th or you may lose your claim forever;’ while Gordon McKernan says he ‘…extends his heartfelt sympathies and prayers to all those affected by the recent flooding…’ and offers free consultations to interested parties.

Given that these floods occurred on August 11th and the insurance claims process is still in its early stages, Kantar Media/ CMAG believes it can characterize these advertising buys as two Louisiana-based legal firms taking the first run to see what type of traction they can get with potential claimants. Whereas the story of the BP Oil Spill had a clear antagonist; the protean nature of the recent flooding and the yet to be seen performance of insurance carriers in their claims process means that most trial lawyers are yet to determine whether or not this recent calamity merits further attention. These two firms and their combined three advertisements have aired a total of 205 times in just the last week in both the Lafayette and Baton Rouge markets.



Interested in learning more? You can get insights just like this from Kantar Media's CMAG law firm ad monitoring service. CMAG delivers real-time, accurate information on where TV ads are airing, what they say, how much is being spent, and the actual creative for viewing. Our experts provide clients with actionable insights to inform critical decision making. Contact us today to discover how we can help you! 

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