Updated SQAD data available
The latest SQAD Radio and TV Cost-Per-Point estimates are now available in the media planning platform at SRDS.com. Broadcast media buyers and planners use SQAD data for media cost forecasting, specifically to find out what a CPP should be in the upcoming quarter, by market, by daypart.
Cost per Rating Point (CPP) is a metric used to determine the cost of buying ad space to reach 1% of their target audience. It allows media buyers and planners to compare the costs of advertising on different media outlets to determine the most efficient and cost-effective placements. This data is updated in SRDS.com on a quarterly basis.