Use filters to get the most precise SRDS results
One question that I regularly receive from SRDS.com users is, "How can I get exactlywhat I’m looking for in my search results?"
More often than not, the answer lies in forgetting to use the very powerful filtering options.
Here’s an analogy. Think of SRDS.com as you would a typical consumer retail website, like BestBuy.com.
If you’re looking to purchase a new TV from Best Buy, for example, your first step will probably be to visit Best Buy’s website. Once you’re there, you’ll have to make a decision. Do you already know what sort of TV you’re looking for or are you starting from scratch? If you have a few ideas, then probably wouldn’t want to just search “television” or click to look at all 200 TVs.
No, to make sure you’re using your time wisely and getting the right results, you would want to filter!
Maybe you want a 72-inch or a Sony, for instance. On Best Buy’s website you can filter by a variety of options for TVs, such as size, brand, price, etc. Once you’ve determined the filters you’d like to put in place, then you’d look at the handful of TVs that fit your criteria.
Think of SRDS.com in that same way.
If you have an idea of what you’re looking for, you probably wouldn’t just do an open search for “beauty.” That would give you pages and pages of relevant, but ultimately not useful, results.
Instead, I would recommend that you go to the left side of the page to the filter section. From there, you can filter by media, by market, by class, or the other filters that apply to that specific media.
Whether you do an open search or a database search, the filters are going to not only narrow your results so that they more closely meet your criteria, but they can also be used to broaden your results so you can see what else is out there.
So when in doubt: filter, filter, filter!