Video spotlight on Local Market Audience Analyst (LMAA) for consumer demographics

Our friends at San Diego State University just put together this awesome video, showing how to access and use Local Market Audience Analyst. 

SRDS Local Market Audience Analyst™ (LMAA) is an online consumer market research and demographics service from SRDS (in collaboration with Nielsen), built to provide sophisticated demographic, segmentation and targeting data for media planners and consumer marketers. It's also used every day by our wonderful university and library clients across the country.

The access instructions are specific to their institution, but the rest of the walkthrough is applicable to any LMAA user, whether you're a fresh-eyed student or grizzled brand marketer.

Our thanks to Brittany Cronin and the SDSU Tutorial Development Team. We love seeing SRDS services in action!

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