Website ad sizes & formats now in digital media listings

When you need to know the types of ads a website accepts, look no further than  We’ve just started adding ad sizes and formats to our digital listings so you’ll have a more complete view of the countless online advertising opportunities on the Web.

Organized by IAB standard or Non-IAB standard, this section reports the ad sizes (ex: skyscraper) and formats (ex: Flash) that were served on that website within the most recent three months. We’ve added this information to nearly 15,000 digital media listings so far and are reporting on 73 different ad sizes and 3 formats.

We will also provide users with a link to current IAB standards and guidelines. We hope that this data and the IAB references provide you with all the information you need on creative standards/practices and simplify the process of buying, planning and creating digital ads.

From search results, click through to the listing detail and then hit the Ad Sizes & Opportunities tab to see what this looks like:

If you don’t currently have access to the digital database and need to incorporate Web sites into your plans, let us know. We have detailed advertising information on almost 23,000 national consumer, b-to-b and local websites, as well as audience metrics, site images and now ad sizes and formats.

If you have other ideas for enhancements to, drop us a note. User requests and feedback are critical as we decide to make upgrades and changes to the site.

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