What companies offer DSPs and SSPs? [webinar question]
Did you get a chance to attend our first webinar detailing the basics of programmatic media buying? Throughout the session, we received several questions about the players in the digital advertising ecosystem. We want to make sure you have a handle on this complex topic, so we're planning to answer each of these questions for you right here.
And, if you didn't have a chance to attend the webinar, click here to sign up here to be notified of future webinars and other Kantar Media SRDS news.
Here's a question we received from an attendee.
Can you give examples of companies for both DSP and SSP?
This may seem like an easy question to answer, but in digital advertising, it can be tough to keep up with which companies offer which services. Currently, Google Display Network and Rubicon Project are both companies that have a DSP and a SSP in-house. Ad tech companies constantly add capabilities and merge with others to provide buyers and sellers with all of the services they need to purchase and sell digital media. In order to get the most current data around DSPs and SSPs, sign in to SRDS.com and visit the Digital Networks & Tech database. Our data team stays up-to-date on all of this information to help you get a better handle on the digital advertising ecosystem.