Which Pharma Companies Have Spent the Most on Professional Print Ads through January 2016?
Gilead Healthcare holds the top spot for pharma company advertising in professional health journals by dollars, according to Kantar Media. The company has 4.5% of the total advertising share while its next closest competitor, Lilly, is close behind with 4.1% of professional print ad dollars spent.
Top 5 Print Ad Pharma Companies (Dollars): YTD January 2016
- Gilead Healthcare – $2.0 MM (+107.4%)
- Lilly – $1.8 MM (+38.1%)
- Johnson & Johnson – $1.7 MM (-37%)
- Amgen Inc – $1.2 MM (+25%)
- Allergan Corporate – $1.0 MM (+155%)
The percentage changes compare January 2015 to January 2016. For more information on these ad insights or other data, let us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.