Which pharma companies have spent the most on professional print ads through July 2015
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up almost 6% of the total advertising share while its next closest competitor, Gilead Healthcare, holds nearly 3% of professional print ad dollars spent.
Top 5 Print Ad Pharma Companies (Dollars): YTD July 2015
Johnson & Johnson – $19.4 MM (-15.9%)
Gilead Healthcare – $9.8 MM (+82.7%)
Lilly – $9.2 MM (+161.5%)
Amgen Inc – $8.1 MM (+83.9%)
AstraZeneca – $6.8 MM (-22%)
The percentage changes compare January–July 2014 to January–July 2015. For more information on these ad insights or other data,
let us know
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare
Check back next month for updated data on the top products, classes, companies and category movers year-to-date.