Which pharma companies have spent the most on professional print ads through March 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 4% of professional print ad dollars spent.
Top 5 Print Ad Pharma Companies (Dollars): YTD March 2015
- Johnson & Johnson – $7.7 MM (-27%)
- Lilly – $4 MM (+218%)
- Gilead Healthcare – $3.8 MM (-104%)
- Roche – $3.1 MM (+15%)
- AstraZeneca – $2.8 MM (-15%)
The percentage changes compare January–March 2015 to January–March 2014. For more information on these ad insights or other data, let us know.
Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in professional healthcare. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.