Who uses SRDS.com?

At Kantar Media SRDS, we collect, curate and deliver the data media buyers need to connect with media sellers. But who specifically uses SRDS.com?

First off, we work with ad agencies and brands to help their team (media planners, media buyers, account teams, marketers, etc.) find, consider and understand the vast world of advertising opportunities. Some examples of companies that use SRDS.com include:

  • Fortune 500 & Marquee Brands: Kohler; Crate & Barrel; The Container Store; Bloomberg; McGraw-Hill; Gannett
  • Digital Agencies: Digitas; Space 150; Neo Ogilvy; Carat; Zenith; Starcom; Weiden Kennedy
  • B2B Agencies: Gyro; AbelsonTaylor; Doremus; BBDO; Ogilvy & Mather; Universal McCann

Direct marketers, list managers and list brokers are an important group who also use SRDS.com every day. While they mostly access our Direct Marketing List Source or SRDS DirectNet, many direct marketers subscribe to multiple databases to prepare integrated, multi-channel campaigns.

Universities also subscribe to SRDS.com so that their students can learn how to use the database before they hit the real world (and are already expected to be experts!). Libraries make up a key part of our user base as well. They subscribe so that their communities have free and open access to cutting edge technologies in addition to traditional reference materials.

How about on the media seller side?

We work closely with media companies and publishers to keep their listings up-to-date and help them tell their unique story to our users. Further, we help some media companies market their brand to buyers in new, engaging ways, including video media kits, our Tablet Media Library and event sponsorships. Of course, many media companies also use the online service for their own audience development or competitive intelligence purposes.

If you have any questions about how to use SRDS.com or why you should consider subscribing, drop us a note. We’re always here to listen and chat!

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