Taco Bell scores during the World Series

Who’s on Top? – October 17th – 23rd

Advertiser spend on new creatives airing on national television the week of October 17 totaled $118 million, down only 1.6 percent from the previous week.

Creative Spotlight

Taco Bell slid in at number six this week for expenditures, but its “Steal a Base, Steal a Taco" promotion is currently winning the World Series. Teaming up with Major League Baseball, the campaign offers a free Doritos Locos Taco to everyone in America when a player steals a base during the World Series.


It didn’t take long to find the taco hero this year. Only one inning into game one, Cleveland Indians shortstop, Francisco Lindor, already earned America its free taco. This is the fifth year that Taco Bell has run this campaign in conjunction with the MLB. This year’s promotion began on October 19, one week before game one of the World Series. Through October 23, Taco Bell spent a mere $484K on national television advertising for this campaign.

Taco Bell Online Display

While the majority of TV occurrences took place during feature films, sitcoms and reality programming, Taco Bell has also made sure to target baseball fans directly with online display ads. We monitored promotion for this campaign occurring on majorleaguebaseball.com, as well as several franchise websites including mets.com, dodgers.com and coloradorockies.com.

Taco Bell Banner Ad

With up to six more games to be played during the series, we’ll probably be seeing a lot more from Taco Bell over the next week. 

This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the next winner, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.

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