Taco Bell scores during the World Series
Who’s on Top? – October 17th – 23rd
Advertiser spend on new creatives airing on national television the week of October 17 totaled $118 million, down only 1.6 percent from the previous week.
Taco Bell slid in at number six this week for expenditures, but its “Steal a Base, Steal a Taco" promotion is currently winning the World Series. Teaming up with Major League Baseball, the campaign offers a free Doritos Locos Taco to everyone in America when a player steals a base during the World Series.
It didn’t take long to find the taco hero this year. Only one inning into game one, Cleveland Indians shortstop, Francisco Lindor, already earned America its free taco. This is the fifth year that Taco Bell has run this campaign in conjunction with the MLB. This year’s promotion began on October 19, one week before game one of the World Series. Through October 23, Taco Bell spent a mere $484K on national television advertising for this campaign.
While the majority of TV occurrences took place during feature films, sitcoms and reality programming, Taco Bell has also made sure to target baseball fans directly with online display ads. We monitored promotion for this campaign occurring on majorleaguebaseball.com, as well as several franchise websites including mets.com, dodgers.com and coloradorockies.com.
With up to six more games to be played during the series, we’ll probably be seeing a lot more from Taco Bell over the next week.
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