Walmart launches “Fight Hunger. Spark Change” campaign
Who’s on Top? – April 17 - 23, 2017
Expenditures for new creatives on national TV during the week of April 17th reached $109 million. Reality TV and competition shows had the highest share of spend for the week, accounting for $17 million, or 16% of total spend. However the NBA playoffs were the highest grossing individual program for the second week in a row, accounting for $12 million this week.
On April 17th, Walmart launched its “Fight Hunger. Spark Change.” campaign, an annual, nationwide initiative encouraging the public to join the fight against hunger. To promote the campaign, the retail giant rolled out new TV ads raising awareness for the cause. The new spots let consumers know that when they purchase select items at Walmart, it helps secure a meal for someone in need. Walmart spent close to $5 million on national TV ads during the first week of the campaign.
To supplement its TV time, Walmart has been running the same ad using online video, as well as ads with similar messaging in print and on other digital channels including online display and mobile web.
Walmart Newspaper Ad, April 23, 2017, Richmond, Times Dispatch
Walmart, Online Display Ad, April 2017
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