Verizon helps first responders answer the call in new Super Bowl campaign

Who’s on Top? – January 14-20, 2019

Advertisers spent $1.2 billion on national TV during the week ending January 20, including $185 million on new advertising. Approximately one quarter of total expenditures (and 39% of all new spend) for the week were placed during the final two games of the NFL playoff season.

Creative Spotlight

As the NFL season winds down, advertisers have been gearing up for Super Bowl LIIl. This week, Verizon launched its Super Bowl campaign with a spot featuring 11 NFL players and one coach whose lives were saved by first responders. The campaign titled “The Team That Wouldn’t Be Here” tells each of their 12 stories and will unfold over the two weeks preceding the Super Bowl, with additional spots set to air during the big game.

 

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This isn’t the first ad from Verizon highlighting first responders. In October 2018, the wireless carrier released a spot discussing how the company plays a vital role in times of crisis by providing reliable communication. The commercial came just months after Verizon was criticized for regulating the unlimited data plan of firefighters battling record-setting blazes in California in summer 2018.

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