Kay Jewelers tries to woo consumers ahead of Valentine's Day

Who’s on Top? – January 22-28, 2018

Advertising spend on new national TV placements remained relatively flat during the week of January 22, 2018 compared to the previous week with expenditures for new ads reaching $164 million. Even with NFL games on a bye week before the Super Bowl, football programming still secured the top spot for new ad investments with Super Bowl Classics earning $4.8 million of new expenditures. The 60th Annual Grammy Awards came in second with advertisers investing $4.2 million to debut new commercials during the awards ceremony.

Creative Spotlight

With Valentine’s Day around the corner, Kay Jewelers is hoping to woo consumers ahead of the holiday. The retailer invested close to its entire TV ad budget for the week on a new commercial promoting its vintage inspired bridal collection from designer Neil Lane, who designs for Hollywood’s biggest stars – and now for the star in your life.


Kay Jewelers has been leading the jewelry category as Valentine’s Day approaches. No other jewelry retailer spent close on national TV this week. Jared the Galleria of Jewelry ranked second, spending $1.1 million on national TV overall, including $0.9 million on new ads, followed by Blue Nile, who spent only $0.03 million. .

For details about creative from other top advertisers, visit The Drum

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