Google Home Max takes center stage during Olympics closing week
Who’s on Top? – February 19-25, 2018
The Winter Olympics took the gold for new TV ad spending for the third week in a row. New commercials airing during the games accounted for 34 percent of all new national expenditures during the week of February 19th, reaching $43 million. Overall, spend for commercials making their national TV debut remained flat from the previous week at $129 million.
In the seemingly never ending battle from tech brands selling the latest connected home device, this week Google spent $5 million to promote the newest addition to the Google Home family – the Google Home Max.
Though the device launched towards the end of last year, advertising for the Google Home Max didn’t begin until late January 2018. Ad spend initially began low, reaching a weekly average of $0.5 million. This week, Google upped its promotion by increasing expenditures tenfold and placing ads mainly during broadcasts of the highly coveted Olympics.
For details about creative from other top advertisers, visit The Drum.
This data is part of ongoing reporting we release on a weekly basis. Make sure to check back every week for the most recent data, or contact us to learn how you can discover your competitors’ breaking ads on your own in real–time using our AdScope tool. Already an AdScope customer? Log in now and see what your competitors are up to.