Walt Disney Pictures breaks records and brings back classics
Who’s on Top? – February 26-March 4, 2018
Advertising spend for new ads on national TV reached a total of $133 million during the week of February 26th. This figure excludes advertising during the Oscars telecast. Despite the Winter Olympics coming to a close the week prior, the lack of pricey ad inventory had little effect on new ad spending. Expenditures still saw a small bump of three percent week over week.
Walt Disney Pictures took the number one spot this week for spend on new ads, investing 74 percent of its national TV budget on debuting commercials.
The majority of expenditures ($3.3 million) went into promotion of upcoming flick A Wrinkle In Time. Ads showcased the all-star cast in the movie adaptation of the classic novel.
The remainder of the spend ($1.3 million) was used to tout the success of record-setting Black Panther while also trying to persuade even more moviegoers to the theater to see the film.
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